Legends Is Oakland A’s Las Vegas Sales Patner Means $600 Million Naming Rights Deal Possible

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Legends Is Oakland A’s Las Vegas Sales Patner Means $600 Million Naming Rights Deal PossibleLegends is the leading naming rights deal creator in sports. The firm started by Cowboys Owner Jerry Jones and Sixth Street Investors, YGE Holdings and the Jerry Jones Family has formed deals for SoFi Stadium in Los Angeles (Rams/Chargers), Highmark Stadium in Buffalo (Bills) and Allegiant Stadium in Las Vegas (Raiders) with an average value north of $600 million. Here is the text from the Oakland A’s press release.The Athletics and Legends today announced a partnership in which the global premium experiences company will manage premium seating and ticket sales for the Club’s new ballpark in Las Vegas.“We are excited to embark on this long-term partnership that will lead to the opening of our transformational ballpark in Las Vegas,” said A’s president Dave Kaval. “Legends’ extensive industry experience and intricate knowledge of the local market will help us create products that meet the needs of our fans while building a successful ballpark experience.”Legends will deliver strategic consulting and go-to-market analysis, product design and development consultation, strategy and execution for premium and suite sales, initial valuation work, staffing, and valuable marketplace insights. Additionally, Legends will build a dedicated team for the A’s based in Las Vegas to focus on sales execution.“We are honored for the opportunity to partner with the A’s and help bring their bold vision of delivering a first-class hospitality experience to their fans and the Las Vegas community,” said Mike Ondrejko, President of Legends Global Sales. “From the moment we started working with Dave and his team on our initial feasibility study, there has been alignment in our data-driven approach in optimizing design and marketing strategy. We are excited to build on this collaboration by applying our global experience and expertise to serve the A’s on the sales execution of their new stadium.”The A’s initially engaged Legends in 2021 through its research arm, CSL, to conduct a comprehensive study on the opportunity for the Club to establish a new permanent home in Las Vegas. Legends’ Global Sales team has extensive experience partnering on the most ambitious sports projects, including the opening of Allegiant Stadium, SoFi Stadium, and Notre Dame Stadium, to deliver record-breaking results. Legends is also currently partnered with FC Barcelona, San Diego FC, and the Buffalo Bills in developing the financial model, stadium design, data capture and analysis, and strategic planning to support the sales execution efforts of their respective stadium development projects.About LegendsFounded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow @TheLegendsWay on X and Instagram.

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