Washington, D.C. – (Special to CESLasVegasNews.com) – A special hat-tip to my long-time friend Karen Thomas of Thomas PR, who said that I should use the new CES Las Vegas logo. And so then I realized I literally missed that memo.
So, let me engage you in a little contest. Which do you like better? The new CES logo here (leave comment in the section below):
Or the old standard CES Las Vegas logo, here (leave comment in the section below):
Now, I like the old one. The new one is, well, bloated is the words that comes to mind. Yes, that.
This old logo is clean and cool and bright.
So The CTA Explains The New CES Logo Logic This Way
For the first time in our history, CTA and CES® are launching a shared mark — unifying the brands and the power behind them. Learn more about our new logo, a symbol that embodies the connection between technology and humanity.
About the mark: The new mark pays homage to our roots — the iconic “CES fins” — while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.
A new CES.tech experience: In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.
We look forward to continuing to innovate and inspire together and hope you’ll join us at CES 2025.
So, what do you think? Chime in below!